the brand roadmap
A four pillar system designed to give you the clarity, confidence and skills to define your brand and ideal client, craft a brand story and create content for your marketing materials. You know your business better than anyone. Leverage that knowledge to scale your brand.
01 — set your brand goals
Determine your brand goals and develop the insights and growth mindset needed to achieve them. Know where you are today and where you want to be in 12 months, then set milestones to achieve that vision.
02 — define your brand
The road to defining your brand begins with knowing your brand purpose, mission/vision/values, the problem you solve and the benefits you provide your ideal client. Only then can you differentiate yourself in the marketplace.
03 — know your ideal client
Understand your ideal client by determining who they are, how they behave and what they value. Ideal clients become brand advocates when their experience with your brand makes them believe they are part of something bigger than themselves.
04 — write your brand story
A great brand story emotionally engages your ideal clients and stakeholders, creating an experience that builds trust and brand loyalty. It’s the foundation for all your marketing content. And that foundation begins by crafting a story with a beginning, middle and end; a Hero on a journey; and you as the mentor and guide that leads the Hero to their success.
Great branding converts.
Great content creates raving fans who identify with and advocate for your brand because they care about its success.
“If you have been wondering what will make you stand out as a brand in the sea of businesses, and make you memorable for your clients, and then turn them into raving fans, you are in luck! Giselle’s courses dive deep and overdeliver on everything you need to know and implement. Giselle’s brand expertise and experience are incomparable. You will be grateful you said “Yes”!”
my philosophy on brand building:
SIMPLIFY.
STREAMLINE.
STANDARDIZE.